Newline brings Danish design, function and comfort to Asia

The Danish fashion biking, running and triathlon brand Newline are launching in Asia. For over 30 years, Danish brand Newline has been designing and producing running, cycling and triathlon gear. Now,  Newline is set to launch in Asia, bringing the brand’s expertise to the Asian market.

Founded in 1981 by a Danish Special Force soldier, as he was suspended in his parachute between earth and sky, he started wondering why his suit was wet and the parachute still dry. Using his background from the Special Forces, a focus on military precision, and many years as a runner to create an innovative range of functional products, he created one of the first ever functional running suit from parachute fabric with a focus on details and comfort. Since then, Newline has achieved great success on the international sport scene, with distribution across Europe and in Russia, the US, India and Australia.


ZEN’YU Pacific Pte Ltd appointed the distributor for Newline in Singapore

Right now Newline is expanding to the Asian market and their goal is clear: “We want to provide the best running, cycling and triathlon gear to the Asian markets as well as rest of the world”, says Mr. Chong, CEO of Newline Asia.

This spring, Newline starts distribution in Japan and in July, distribution will be launched in Hong Kong and Singapore as well. Newline Asia has decided to partner with ZEN’YU Pacific, as they have established themselves over the years as one of the leaders in the running market providing a comprehensive range of products. ZEN’YU Pacific has also been active in sponsoring events and participating in running, cycling and triathlon races.


Newline’s goal is to provide the sports industry with something new

Newline design and produce two yearly collections, featuring its basic line and accessories.

Its main focus is and always has been continuous experimenting with functional product improvement to achieve highest possible comfort for the runner.

Details, comfort, functionality and high quality are combined with contemporary design to make fashionable products. Styles are inspired from fashion tendencies, and these are transformed into sporty combinations of prints and colors. Newline collaborates with some of the world’s best color and tendency experts to make sure that collections are up-to-date and innovative. Newline’s belief in the combination of function, fashion and differentiating design has opened doors to many markets worldwide.


A look at this season’s collection

To continue browsing the Newline range, visit their website:

This story is sponsored by Zen’Yu