In these challenging times of COVID-19, Fresh Events Asia, a Malaysian based events company has created a free, live-streamed music and fitness festival to provide people with some much-needed entertainment, whilst raising money for a worthwhile cause. Held over two sessions with 8 action-packed hours of entertainment, ‘Stream The Beat’ brings together a star-studded line-up of the best music, fitness and wellness artists in an online event, streamed live and direct to viewers’ homes. Participants are encouraged to support the event’s official cause, The Lost Food Project; a pioneering food bank in Malaysia that is running an emergency food and fund drive to ensure that vulnerable charities and people receive the food they need to survive during this difficult time.
Sam Middlehurst, Chief Executive Officer of Fresh Events Asia enthused, “At this challenging time we’re all facing, we wanted to create a unique live-streamed event that brings together fans of our events to celebrate the things we love best: music, fitness and wellness. We felt obliged to do our part for those suffering below the poverty line and we’re delighted to partner with The Lost Food Project to raise funds and help feed Malaysia’s most vulnerable. We couldn’t do this without the support of Universal Music and all of our amazing artists, who are kindly donating their time to showcase their talent and entertain people at a time when everyone is in need of a little joy and happiness. A donation of MYR10 provides 50 people with a much-needed meal, so we’re really hoping people who tune in can rally behind this cause and make a difference to those who need it most.”
Fresh Events Asia has brought together an impressive array of talent from the worlds of music and fitness, and with the support of Universal Music, viewers will be treated to a line-up of some of the region’s best acts. Actor-singer Alvin Chong, Hip-Hop artists SonaOne and Rabbit Mac, Blue’s Simon Webbe and girl band Dolla are just some of the music stars lending their support. Universal Music’s Managing Director and Head of Special Projects for Southeast Asia, Kenny Ong, says; “We’re delighted to partner with Fresh Events Asia on this exciting new event that combines music and fitness at a time when people are craving unique content. Together with our artists, we hope to be able to help generate some significant funds for Malaysia’s food banks and those in desperate need of food supplies. We hope you can all find some time to tune in for what is sure to be a fantastic day of entertainment.”
For those looking to raise their heart rate, or find some inner calm during the lockdown period, there will be plenty of fitness and wellness activities for the whole family. Fitness icon, Nana al Haleq, will be hosting a HIIT class, lululemon’s ambassador, Hansen Lee, will be leading a yoga practice and celebrity chef, Anis Nabilah, will be helping you to cook up some healthy food. Says Anis, “I’m looking forward to sharing some tips on cooking up some great healthy food and being part of this exciting and worthwhile event. As an ambassador of The Lost Food Project, it’s amazing to see the music and fitness industries combine to raise much-needed funds to help the growing number of people in desperate need of food and support for them and their families.”
With the live-stream running from 2pm until 10pm, the music, fitness and wellness sessions will be interspersed with contests where viewers will have the chance to win great prizes from the artists and partners. There will also be live Q&A opportunities for fans to interact with their favourite artists, and for those looking to show off their best moves, there will be a live Dance Cam to groove along to their favourite tunes on the live feed.
The Lost Food Project’s General Manager, Mohd Syazwan Mokhtar, is thrilled to have the support of Stream The Beat; “At a time when we are overloaded with requests for food supplies, we feel blessed to have the support of Fresh Events Asia and everyone involved in the Stream The Beat festival. Like many countries around the world, Malaysia has more people falling beneath the poverty line than ever due to the COVID-19 pandemic, and it is our role to source the funds and food to feed them during their time of need. From all of us at The Lost Food Project and the many charities we work with, we would like to thank everyone who joins the live-stream for any support they can offer.”
Stream The Beat takes place between 2 pm and 10 pm on Saturday 2nd May and is free to view. To register, visit www.streamthebeat.com and to find out the latest news, follow facebook/streamthebeat and instagram.com/streamthebeat.