SINGAPORE, 4 FEBRUARY 2024 – In partnership with GMG, a global retailer and distributor based in the Middle East, Nike welcomes NewJeans to Nike Orchard Road for their first-ever performance in Singapore. The all-female group comprised of Minji, Hanni, Danielle, Haerin and Hyein help Nike expand the definition of sport to invite more consumers, mainly women and girls, into the community.
Nike believes women and girls are the future of sport, and the brand is committed to bringing meaningful product innovation, store design and in-real-life experiences for her via Nike Orchard Road.
Designed to be more than a store, Nike Orchard Road has three levels and occupies 28,000 square feet of space, which makes it the company’s largest mono-brand Nike store in Asia outside of China. Select Nike Members, chosen via the Nike App, attended the NewJeans performance, were treated to a Q&A session with the band and had a member-only shopping party with exclusive access to products and services, including the new Air Max 90 LV8.
On the third floor, Nike By You allows Nike Members to express their creativity in an immersive customization experience. In celebration of the band’s performance, Nike Members can personalize select apparel purchased in-store with a bespoke set of Nike By You x NewJeans graphics for a limited time while supplies last.
The Nike By You x NewJeans graphics take inspiration from sport, Singapore and Nike. The graphics range from a subtle interpretation of Singapore, signifying their visit to the Garden City, to designs of Bunnies (how NewJeans refers to their fans) participating in sport or rocking their favorite new Nike Air Max.
The Nike By You x NewJeans customization experience launched on 30 January exclusively for Nike Members at Nike Orchard Road.
“Nike Orchard Road brings the best of sport to Singapore, and we’re proud to celebrate that further with NewJeans through dance, style and creativity,” said Sanjay Gangopadhyay, VP/GM, Nike Southeast Asia and India. “We create Nike-only experiences like these to welcome new athletes into sport and to inspire all athletes to keep moving.”
Nike Orchard Road is located at 268 Orchard Road, Singapore, and opened on 19 January 2024. Its operating hours are every day from 10 a.m. to 10 p.m.