The latest model from Under Armor Run, the Flow Velociti SE, follows in the footsteps of the Flow Velociti Wind with its all-in-one cushioning system, which allows you to run for miles. The new Flow Velociti SE running shoe enhances the feeling of light and effortless speed with the absence of sensation in the upper—producing an incredibly balanced experience with several added comfort benefits.
The Evolution Story & What’s New!
When developing the Flow Velociti Wind, the first shoe in the Flow series, which was launched this spring, the Under Armor innovation team focused on a simple idea: developing a shoe that is built for speed and overcomes barriers. The solution was to remove the heaviest part of the shoe – the outsole, without sacrificing durability or traction. The Flow Velociti SE features the same cushioning system that is responsive, grippy, and supportive all in one. The singular-foam compound eliminates the rubber outsole, enabling Under Armour to create an innovative, high-traction running shoe. The Flow Velociti SE is completely a shoe of its own within the Flow family, with new technology in the upper area that offers the runner a different experience.
The new Flow Velociti SE allows you to run with confidence as it provides unparalleled responsiveness, energy return and grippy traction. The Flow Velociti SE introduces a flat knit with mechanical stretch for the upper of the shoe, great breathability where you need it, and structure over the metatarsal for added support and security. The upper of the Flow Velociti SE features a clean, simplistic look that’s one with your foot, with infused woven TPU yarn around the midfoot and heel. The strength of the TPU yarns adds security with minimal weight. This gives the runner a more secure and consistent fit over the shoe’s life — a unique design to UA knit uppers.
The new balanced Flow Velociti SE gives the runner an absence of sensation while commanding speed. A full knit tongue and added cushioning around the collar and heel ensure premium comfort during any run. It is also digitally connected to MapMyRun, offering real-time, personalized coaching tips to improve form, helping athletes run farther and faster.
The All-In-One Cushioning System
UA Flow disrupts a traditional running shoe design by eliminating the rubber outsole, reducing the 2-3 ounce weight that a traditional running shoe adds on average. UA Flow is the lightest midsole technology in UA’s current running lineup, bringing unparalleled lightweight cushion and long-lasting technology to the run category. The foam has naturally sticky traction, so traditional bulky overlays of the past aren’t needed.
UA Flow came from the minds of our Footwear Innovation Team in Portland, Oregon, who partnered with some of the world’s best material science companies to bring a completely new footwear experience. They focused on how to make it feel like the wind is at your back with every stride, and they concluded to think outside of the box. They eliminated the rubber outsole, all while providing comfort, flexibility and traction with every step.
The development of UA Flow was executed in partnership between Dow and the Under Armour team, including Innovation, Product Design, Biomechanics, Athlete and Consumer Insights groups, and many others – with over fifty people involved in collectively bringing this new technology to fruition. Over 130 elite athletes ran over 11,000 miles during the wear testing process during the UA Flow development process.
An athlete who knows the value of speed (both on the track and the field) is pro wide receiver DK Metcalf, who is featured in the FLOW Velociti SE marketing campaign and recently took to the track this summer during football’s off-season.
There is a precedent for non-running athletes to experience the uniqueness of UA Flow technology. The UA Flow midsole technology made its debut in the basketball category with the launch of Stephen Curry’s signature shoe, the Curry Flow 8, under his new namesake brand. Working with the basketball legend meant the performance team could leverage their insights across all categories and develop shoe solutions for athletes in various sports industries.