HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK) announces the launch of the Clifton 8, the latest update to one of the brand’s most popular franchises. Offering the features that have made the Clifton a beloved family of shoes for runners of all speeds, the Clifton 8 carefully refines the fit, weight and ride of previous models to make this the best, smoothest-riding version yet.
The Overachieving Continues
The Clifton changed the conversation around maximally-cushioned footwear when it debuted in 2014, nullifying what runners considered a traditional trade-off between lightweight performance and supportive cushion. It quickly became one of the most popular HOKA styles and earned its status as a daily mileage workhorse for beginners and serious runners alike – a reputation that has been reinforced through seven iterations. The next generation of this ultimate runner’s running shoe, the Clifton 8 continues to deliver the unprecedented weight-to-cushion ratio that has made it a favorite for its simultaneous smooth support and up-tempo capabilities.
“We have always viewed the Clifton as an ‘overachiever’,” said Gretchen Weimer, Vice President of Product at HOKA ONE ONE. “Each version has exceeded the expectations of runners, both in the amount of innovation built into such a lightweight shoe, and in the experience they have while wearing it. The Clifton is also designed to empower runners to reach their next level and ‘overachieve’ on their own goals. The ‘8’ is no exception, and it’s arguably the most overachieving rendition yet of this game-changing shoe.”
Smooth On Down the Road
The Clifton 8 remains insanely light while improving on durability and the smooth-riding experience it provides runners at every pace. The most significant update is an all-new, ultra-light midsole foam designed to offer a soft, cushioned impact while adding an energetic response with each step. It also features a newly engineered mesh upper designed to be ultra-light, highly breathable, and resilient enough for athletes to put this shoe through any workout. The wide base provides a degree of inherent stability, while an ultra-plush tongue and refined Achilles pull tab are designed to make this the most comfortable edition of the Clifton to date.
“We hear from so many runners that the Clifton is a ‘perfect’ shoe, but we know it can be even better, and we aren’t willing to stop pushing for innovation and improvement,” said Weimer. “We knew that we had to proceed very carefully with this update, tweaking the areas of opportunity we identified without undercutting the features that have made the Clifton so popular. Our team successfully walked that line with the Clifton 8 to produce a really incredible update that has really enhanced the ride experience.”