HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK) announces the launch of the Clifton Edge, an innovative new shoe designed to empower athletes of all levels to feel like they can fly. The Clifton Edge features a unique extended heel geometry designed to provide a smooth impact for a gliding sensation while moving; combined with the softest, lightest foam yet featured in any HOKA shoes, the Clifton Edge is the latest pinnacle in the brand’s unique approach to footwear and apparel. It is designed to be the smoothest ride on the road.
The Clifton Edge is the first-ever style extension of the best-selling Clifton franchise: the Clifton first launched in 2014 and the Clifton 7 is set to be launched soon. The Clifton family of shoes has become tremendously popular by occupying a best-of-both-worlds space between the maximal cushion and minimal weight; they feature the cushion and unique ride characteristics for which HOKA’s original maximal-cushion shoes are known, but in a lighter-weight and lower-profile package. As an entirely new extension of that franchise, the Clifton Edge is designed to make the Clifton silhouette even more accessible and enjoyable to an even broader audience of athletes at every level of fitness, and to empower them to feel like they can run forever.
“HOKA is writing the story of performance footwear as we speak, and the Clifton Edge marks an exciting new chapter in that narrative,” said Wendy Yang, President of HOKA ONE ONE. “We have always taken a bold and unexpected approach to creating products that work for athletes of every level, and this is no exception. We believe the Clifton Edge will improve upon how athletes everywhere experience movement, and possibly open the door to that experience for even more people.”
The Clifton Edge will be available at S$259 at Running Lab & LIV ACTIV stores on July 1, 2020. Fans can visit fb.me/hokaoneonesg or follow @hokaoneone_sg on Instagram for more information, and stand a chance to win a pair of Clifton Edge from June 26 to July 5, 2020.