A recent survey conducted by Cilisos and Fitness First Malaysia that garnered 3,779 respondents sought to find out more about Malaysian fitness habits. Among some of the key findings that the survey uncovered were:
- 19.42% considered walking for hours in the shopping mall as a form of exercise (!!!).
- 51.32% said the biggest obstacle that keeps them from exercising is the lack of motivation.
- Running a marathon and climbing a mountain ranks among the top five (5) accomplishments that those surveyed would like to achieve in life
- 18 – the average number of push-ups those surveyed can do without stopping
- Top 3 excuses for not exercising – ‘No motivation’, ‘No workout buddy’ and ‘No time’
These were some of the insights uncovered as Fitness First today launched its campaign,
#THATMOMENT across six countries in Asia namely Hong Kong, Indonesia, Malaysia, the
Philippines, Singapore, and Thailand. This campaign celebrates the relationship between
members’ efforts in the gym, and how it translates into performing everyday tasks better. It hopes to inspire people to get fitness into their lives, and achieve more than they ever thought possible, with fitness as the enabler.
Part of the campaign involves a transformation contest with the aim to inspire Malaysians to prioritise fitness in their lives as Fitness First provides the support through training and guidance throughout their journey.
“More often than not, we are time poor, we lack motivation, or find the gym intimidating. But when we do take the first step towards fitness, the rewards will follow and we start to realise how far we’ve come. #THATMOMENT depicts the breakthrough or “aha moment” a person experiences when they realise that their workouts have paid off because they’re now able to do something with so much more ease than before,” said Anusha Segaren, Head of Marketing, Celebrity Fitness & Fitness First Malaysia
“#THATMOMENT taps into the emotional benefits of exercise. Fitness is not just about training at the gym and achieving your target be it lifting more or running further – that’s only part of the story. We believe that feeling fit gives you the confidence, energy, and self-belief to go further in life. So, when you commit to putting fitness first, it really is about enabling you to perform well in everyday situations, not just for yourself, but also for those around you,” she continued.
As the survey indicates that finishing a marathon and climbing a mountain are among the Malaysian top five fitness bucket list, two (2) winners of the #THATMOMENT contest will take on the exotic Angkor Wat Marathon or climb up Mount. Kinabalu! The winners will undergo a regime led by Fitness First personal trainers to prepare them physically and mentally as they take on their respective challenges.
Accompanying the winners, Fitness First will be pairing up the winners with single-armed athlete and runner, CK Loh, who will climb up Mount Kinabalu, or local personality Davina Goh as she takes on the Angkor Wat Half Marathon. During this time, they will have access to the Fitness First gym facilities, and an all-expenses paid trip to the respective locations.
Interested participants can submit their entries through the Fitness First website (www.fitnessfirst.com.my/highlights/thatmoment/). An exclusive in-club recruitment drive will be held for Fitness First members to submit their entries:
|1st October||4:00 PM – 9:00 PM||Fitness First Platinum, The Curve|
Entries for participation will close on 7th October and winners will be announce a week after. Fitness First #THATMOMENT campaign is sponsored by Asics, Ezzie, Fossil and Merrell.
For more information, please visit www.fitnessfirst.com.my or their social media channels.