A Christmas experience at the First Hello Kitty Night Run in Singapore
Press Release, Singapore, 19 December 2015 – Hello Kitty Run Singapore 2015: Celebrates Christmas snowed on 11,000 participants as they completed the 5 kilometre route from Raffles Avenue, through Esplanade Drive and Marina Boulevard, to Bayfront Avenue, with the finale at the Christmas Carnival at The Float@Marina Bay.
(Video by JustRunLah!)
Iconic mascots Hello Kitty and Dear Daniel who were dressed in Christmas-themed outfits flagged off five waves of runners, entertaining them with selfies and air-kisses, drumming up excitement among the already-ecstatic crowd before the race began.
Participants were able to experience the joyous occasion of Christmas with their family and friends through four unique zones scattered along the race route – UV Zone, Starry Night, Jingles and Snow Zone. Each zone presented participants with photo opportunities, not only from the beautifully designed elements, but also from the evening Singapore city skyline with iconic landmarks set against the sunset.
The limited-edition Hello Kitty finisher medal was the grand prize that awaited participants as they completed the route, a medal that was specially designed for this race.
Families were able to enjoy carnival games, as well as food and beverages on sale at the Christmas Carnival on the Floating Platform.
“Our past years’ experiences in organising sporting and fun run events has contributed to the success of Hello Kitty Run Singapore 2015,” Mr James Koh, Director of Pink Apple, “we hope running enthusiasts and fans can look forward to our future events as we step into the brand new year of 2016.”