Designed to dispel the notion that athletes must choose between cushioned support and lightweight speed, the Rincon 3 empowers runners to have it all. 

(GOLETA, Calif.), July 15, 2021 – HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces the upcoming launch of the Rincon 3, an update to the running shoe that set a new standard in lightweight-yet-cushioned construction.

All & Nothing

Built to deliver all the performance and none of the weight, the Rincon 3 is impossibly light yet unquestionably HOKA. Featuring well over 20 millimetres of plush cushioning underfoot and weighing in at 6.2 oz for the women’s style and 7.4 oz for the men’s style, the new Rincon 3 has one of the best weight-to-cushion ratios on the market. 

“Too often, runners picking out shoes are faced with a choice between supportive cushion and lightweight speed. The Rincon 3 asks: why not both?” said Gretchen Weimer, Vice President of Product at HOKA ONE ONE. “It is designed with cushion and support for day-in, day-out training, while remaining light enough to power a personal best on race day. Its ample cushion and smooth ride make it an unmistakably HOKA creation, while its remarkably light construction empowers runners to have it all in a single pair of shoes.” 


The Rincon 3 features slight refinements over the previous iteration, including a redesigned upper with an asymmetrical tongue, a thinner pull tab, and a vented-mesh upper for ultimate breathability. The extra light compression-molded EVA foam midsole sports aggressive cutouts and enhanced rubber coverage on the outsole for improved durability, while an early stage Meta-Rocker is designed to provide a smooth ride through each step. At just S$189 / RM509, it is a lower-priced access point to the HOKA experience for athletes of all speeds. A true best-of-both-worlds product, the Rincon 3 provides plush cushioning that won’t weigh you down.

It is available for purchase at and at HOKA retailers worldwide at S$189 and RM509. For the full list of authorised HOKA retailer stores, you can visit HOKA social media pages:
– Singapore Facebook / Instagram: @hokaoneonesg / @hokaoneone_sg
– Malaysia Facebook / Instagram: @hokaoneonemalaysia / @hokaoneone_my


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