PUMA Unveils New Deviate Elite Hyrox Colourway Ahead Of 2026 Hyrox World Championships

• PUMA has launched a new colourway of the Deviate NITROTM Elite HYROX, the first shoe engineered specificallyfor HYROX
• Athletes attending the 2026 HYROX World Championships in Stockholm will receive exclusive access to the new colourway

Singapore, 1 July 2026 –Global sports brand PUMA has unveiled a new teal colourway of its best-selling HYROX raceday shoe,
Deviate NITRO™ Elite HYROX.

The AW26 colourway provides a fresh update to the silhouette that is the first shoe specially engineered for the demands of HYROX.

Since its launch in February, the shoe has become synonymous with record-breaking performance, helping HYROX athletes set four world records. The new colourway uses mint and powerful greens with lavender accents, inspired by the focus, determination and energy athletes bring to race day.

Designed in close collaboration with HYROX athletes, the Deviate NITROTM Elite HYROX delivers speed, responsiveness and stability, and is defined by its bespoke full-coverage, high traction PUMAGRIP outsole with a specially engineered lug pattern for unrivalled, multi-surface control.

The NITROFOAM™ ELITE remains best in class; adapted to provide elite-level cushioning for maximum energy return, with a full-length, carbon fibre PWRPLATE sandwiched between the foam to provide increased propulsion.

PUMA athlete and HYROX world record holder, Joanna Wietrzyk, said: “The HYROX World Championships are the biggest event in the sport, so it’s exciting to see athletes get first access to the ultimate HYROX raceday shoe in the new colourway there. The Deviate Elite HYROX was built specifically for the demands of our sport, and it’s become a key part of my race-day setup.”

PUMA has been an integral partner of HYROX since its very first event in Hamburg in 2017. Today, HYROX continues to attract a growing global community of athletes, spectators and fans, cementing its position as one of the most exciting formats in modern fitness.

At the 2026 HYROX World Championships, PUMA was onsite with a series of experiences offering athletes exclusive access to the new shoe.

For the first time ever, PUMA brought its famed NITROFOAM™ Lab activation to the world of HYROX. Participants took on a 1km treadmill challenge against benchmark times set by PUMA Elite 15 athletes Jake Williamson and Joanna Wietrzyk. Those who beat the elite athlete times won a pair of the new Deviate NITRO™ Elite HYROX.

Deviate NITRO™ Elite HYROX will be available exclusively at PUMA 313@Somerset, VivoCity, Bugis+, and selected iRun stores on 18 June. For more information, visit PUMA.com.sg.