Adidas Running Launches Brand-New PureBOOST GO, Created Specifically For Thrilling City Running
- Adapt to the city streets and experience the thrill of urban running with the new adidas PureBOOST GO
- Featuring NEW Expanded Landing Zone designed for changing direction with urban running in mind
- Versatile design makes the PureBOOST GO perfect for running to work, then wearing all day long
- NEW silhouette launches globally on adidas.com on August 22
Singapore, August 14, 2018 – adidas Running launches a brand-new silhouette created especially for the street runner, the adidas PureBOOST GO. Designed for changing directions, the highly adaptive silhouette offers a running experience that’s both thrilling and accessible for all.
Running through the streets of a global city is liberating but can be unpredictable and intimidating. To empower everyone to experience and enjoy the thrill of urban running, for training or commuting, adidas has designed the new PureBOOST GO, a dynamic and versatile performance silhouette created specifically to adapt to the demands of running the city.
The brand-new Expanded Landing Zone – a wider forefoot platform for increased forefoot stability during multi-directional movements – gives street runners ultimate adaptability. The PureBOOST GO also features a BOOST midsole, adidas’ industry-defining technology that offers runners endless energy return. For a more comfortable fit and a better running experience, a deconstructed circular knit upper, crafted from a breathable fabric, improves flexibility and freedom of movement with each step.
Captain of adidas Runners New York City Kwasi Kessie said: “For me, there’s nothing more thrilling than street running through NYC. It’s exciting because it’s so raw and unpredictable and discovering the city in this way is totally unique. adidas’ PureBOOST Go is the perfect shoe for city running, it means I can change direction and adapt to anything the city throws at me.”
The adidas PureBOOST Go (RRP SGD 170) will be available on adidas.com.sg on August 22 and in stores (full list below) on August 29. adidas has launched a limited release black and white colourway of the brand-new PureBOOST GO in July, one month ahead of the global roll-out.
Full list of stores where the PureBOOST GO is available: adidas SUNTEC, adidas MBS, adidas T4, adidas T2, adidas Vivo, adidas JEM, adidas Bugis Junction, adidas Paragon, adidas Causeway Point, adidas ION, IRUN 313 & Queensway, Royal sporting house GWC, Royal sporting house 313, Royal sporting house VIVO, Royal sporting house Tanglin, Royal sporting house Taka, Royal sporting house ION, AW Lab Suntec
To find out more, please visit: adidas.com/PureBOOST. Follow the conversation on Instagram, Facebook and Twitter and using #adidasRunning and #PureBOOST.