adidas Joins Hands with David Beckham to Launch the ULTRABOOST 19 DB99 Running Shoes
Unleash Unending Energy. Paying Tribute to the Legend.
1999, the year David Beckham unleashed himself on the world. A year of passion. A year to be remembered. In that year, he reached new heights in his career. Today, adidas joins hands with David Beckham to launch the ULTRABOOST 19 DB99 limited edition running shoes in tribute to his epic rise to the top.
The ULTRABOOST 19 DB99 was inspired by the initials of David Beckham and the ‘99’ short for the year 1999. The design was inspired by David Beckham’s life story – In 1999, he married Victoria and their eldest son, Brooklyn was born. In that same year, David led his team to win several important tournaments and claimed the legendary UK Treble title for his club.
“1999 was an important year for me, in terms of both career development and personal life. So, this pair of shoes are extraordinarily special to me.” said David in an interview, “The colours chosen for the design are white with a flash of orange. I have always loved white trainers. The eye-catching fluorescent orange and the letters DB99 in black are a perfect match.”
By partnering with David Beckham on the ULTRABOOST 19 DB99, adidas has embodied the spirit of unleashing one’s potential with a fashion forward attitude. In this new and limited edition, addition to the ULTRABOOST 19 series, DB99 is printed on the tongue label and on the sole of the shoe.
Compared to previous models in the ULTRABOOST series, the ULTRABOOST 19 range has adopted a lighter fabric. The breathing pads on the sides and the sole have been enlarged to enable breathability whilst training. Without compromising on style, the designers have strived to create a natural wearing experience. As expected, the ULTRABOOST 19 DB99 has inherited the technological advances of the ULTRABOOST range which cares for the foot while in action. The Primeknit 360 Vamper is of a unique cut that is designed to enable an easy and comfy exercising experience; the insole features the BOOST Technology which moves seamlessly with the runner from set off; the built-in Torsion Spring system, located in the midsole, maintains the stability of the runner when the foot lands – enabling an energetic workout experience.
The adidas ULTRABOOST 19 DB99 running shoes was officially released on 15th October 2019 and are available in stores from 1 November 2019. It retails at the price of SGD 280 and will be available at adidas’ website and in adidas stores located at Suntec City and The Shoppes at Marina Bay Sands.