The Run returns this year with a new venue, a new category and a special $11 launch registration fee for the first 110 registrants.
In celebration of Great Eastern’s 110th anniversary, a slew of new offerings will be available at this year’s Great Eastern Women’s Run (GEWR). Set to begin on 31 May 2018 (Thursday), 11am, at Great Eastern Centre, the first 1101registrants at the registration launch will get to enjoy a special celebrative registration fee of $11 for any category. These first 110 registrants will also receive a special goodie bag consisting of a Reebok water bottle, sports towel and a limited edition Reebok sports bra worth more than $100 in total.
The first 2,000 to register at the launch on 31 May and 1 June will also enjoy special roadshow prices (see Annex A for registration fees table). Registrants with Great Eastern’s GETGREAT and UPGREAT apps will also receive a goodie bag worth more than $50. In addition, the first 100 participants to sign up for the 2km Mummy + Me Run or the Princess Dash will receive a My Little Pony Mini Plush Toy (worth $15.90).
For the first time, the run will be held at the iconic Singapore Sports Hub, on 14 October 2018 (Sunday). Organisers will also be unveiling a new route for participants to enjoy, with Nicoll Highway as the start point, and the run finishing at a spacious race village located at the National Stadium.
A new category, the ‘110-metre Sprint’ will also be introduced to mark Great Eastern’s 110th anniversary milestone. This will be the first time a mass running event in Singapore is organising a sprint category for those age 13 and above. Participants will get the rare opportunity to race on the stadium track.
This new category will add another dimension to GEWR, providing an array of Live Great experiences to choose from. The other categories are the half-marathon, 10km, 5km, the ‘2km Mummy + Me Run’ for mothers and daughters aged 7-12, and the popular ‘Princess Dash’ for girls aged 3-6.
Introducing Reebok as the new apparel partner this year, GEWR is also offering participants the opportunity to acquire an exclusive Reebok sports bra (worth $49) as part of the Limited Edition 110th Anniversary Package2 with just a $10 top-up of their race entry. Other entitlements in the race package include the Reebok race tee, finisher medal, goodie bag, and Reebok finisher Tee (only for 21.1km participants).
Keith Chia, Great Eastern’s Head of Group Brand and Marketing, said, “As we celebrate Great Eastern’s 110th anniversary, we’re providing more exciting offerings for participants this year with the new 110-metre sprint category and in a brand new venue. Runners can use our two new health and wellness apps to motivate them throughout their GEWR journey.
We trust these will enhance the whole race experience and create more Live Great moments. We look forward to more joining us as we continue to champion health and wellness in the community.”
Adam Firth, Singapore Sports Hub’s Chief Commercial Officer, said “We congratulate our Singapore Sports Hub Founding Partner, Great Eastern, on their 110th anniversary, which is a truly special occasion for this great Singaporean company. The Singapore Sports Hub is delighted to celebrate with Great Eastern as the venue partner for the Great Eastern Women’s Run this year. At the Singapore Sports Hub, we are passionate about promoting active living and fitness fun for the community. We look forward to welcoming thousands of participating ladies, as well as their supporters, families and friends to Singapore Sports Hub to enjoy the extraordinary experience of running in and around the National Stadium.”
This year, the GEWR journey is also enhanced with the introduction of Great Eastern’s two industry-first digital platforms – GETGREAT and UPGREAT. GETGREAT is a first- of-its-kind platform with a wellness coach, GERI, powered by artificial intelligence, which offers personalised coaching 24/7 to nudge users towards their personal wellness goals. The app also includes special wellness challenges which runners of GEWR can participate in to earn more points for better benefits and rewards as well as wellness programmes which they can choose the level of difficulty – Lite, Intermediate and Turbo. They can also invite family and friends, as well as exercise with a buddy and form social groups to motivate one another on their wellness journey.
It’s sister app, UPGREAT, provides a single mobile platform where customers can seamlessly enjoy all their loyalty benefits and rewards digitally at any time, and even transfer them to family and friends. These digital platforms are available for free download from the Apple and Google Play stores, and will help support runners on their journey towards Living Great.